The social eSnips - the impact on our metrics

The social version of eSnips went live tonight. It’s fascinating to watch in real time what happens when a service that already has a substantial user base and traffic suddenly becomes social.  It's like a light turning on. One day it’s just your stuff and the people you share it with, the next day it’s suddenly all interconnected, and you discover other related content by other people, and  interesting people  who may have been there right next to you  all along , but you had no way of knowing.      We have our own data,  of course,  but even looking at Alexa, page views per visitor for example went up almost 300%,  overnight. Someone ought to do a case study on this phenomenon.

I’ll write more later about the launch, I just wanted to share this amazing experience. Don't forget to visit eSnippers' den for more news and updates.