Great review of Social DNA by Kristen Nicole today on Mashable. Kristen clearly spent time playing with the product and the post makes it obvious how well they know their space.
Marshall Kirkpatrick convered Social DNA and eSnips on Readwriteweb and took a different very interesting, angle: Social DNA high monetization potential.
WebWare's Josh Lowensohn of CNET Webware also wrote a great post on Social DNA. Josh was well on the point that quizzes in not something new, but the integration of the platform within your social life on a site, provides for a different user experience.
Mark Hendrickson of Techcrunch wrote a pretty short post about Social DNA too, but thought of it as dating service attempt and as addition to an already non-clear, or not differentiated enough eSnips offering. Would have loved to see a more in depth review though, even if it's not a positive one...
I just came across this great review by Graeme Thickins on Tech Surf Blog. This is how it starts:
"You knew it had to be coming: a way to map your online social self. My god, how did we get along without this till now? Thank you, eSnips (I think)."
Great feedback. We're excited!
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