WebWare's Josh Lowensohn of CNET Webware also wrote a great post on Social DNA. Josh was well on the point that quizzes in not something new, but the integration of the platform within your social life on a site, provides for a different user experience.
Mark Hendrickson of Techcrunch wrote a pretty short post about Social DNA too, but thought of it as dating service attempt and as addition to an already non-clear, or not differentiated enough eSnips offering. Would have loved to see a more in depth review though, even if it's not a positive one...
I just came across this great review by Graeme Thickins on Tech Surf Blog. This is how it starts:
"You knew it had to be coming: a way to map your online social self. My god, how did we get along without this till now? Thank you, eSnips (I think)."
Great feedback. We're excited!