Fitting eSnips into a 6 minutes demo at DEMOfall2006

Yesterday me and Hagit Katzenelson our VP of Marketing, presented at DEMOfall 2006. It’s definitely the most serious and high impact conference I attended so far. 

Every company had 6 minutes to demonstrate its product in front of a huge audience consisting primarily of the most influential journalists in the consumer tech industry. 

Fitting  product demos (and moreso web based services) into a 6 minute demo is a tough job, and we, like the other companies that demoed prepared for this event for weeks.  Those of us who presented at DEMO for the first time will definitely remember it as a one in a lifetime experience.  DEMO is very different.  Companies presenting go in one after the other, with only 30 seconds introduction by Chris Shipley separating between the presentations.  The green room is where you spend the last few minutes before going up to present on stage, and the last opportunity to rehearse the script.  It’s pretty stressful, and yet I found it really amusing to watch the presenters (including me) totally concentrated, walking back and forth in the very small green room rehearsing the script out-loud, including hand gestures and face impression.

Renee Blodgett, who’s done 15 DEMOs by now, helped us on the PR and communications front and did a superb job in preparing us and taking us through this event successfully. We were really fortunate that she introduced us to Buzz Bruggeman who reviewed our script and gave us a few but very valuable speaking and presentation tips. We were later told that Buzz was by far the most professional DEMO Demonstrator. 

We’re getting great coverage from this conference. Here’s the first piece by Dan Farber. Oh yes,  and we made into the USA Today coverage. Hurrah

Here are a few pictures from the pavilion, and the demo itself:

Comments

[Alex Iskold]

Hey there, we never shook hands during the DEMO, obviously too busy etc... I am Alex Iskold from adaptiveblue.

eSnips is very cool and 1M users is just huge. I also write for Read/WriteWeb: http://www.readwriteweb.com and Richard and I would love to do an email interview with you. If you'd like that, please email me at: [email protected].

Good luck dealing with fame!

Alex

[Corey]

Six minutes, eh? I knew the Tech industry was concise and punctual, but that is pure... madness, I suppose.

Congratulations on getting USA Today coverage, hopefully there is more to follow!

[Winston]

Congrats for getting the coverage on USA today...i am most certainly one of your fans and will support 2snips..it's cool..=)..thought it's already ahead of it's time..am sure it will have more cool features to come...

Cheers,
Winston
Mini Video Guy
http://www.minivideoguru.com

[Edward]

I was just over @ the DEMO site, where I actually found your video presentation posted on their site!
Here is the link to the posted flash video:

http://www.demo.com/demonstrators/demo2006fall/79813.php

Great Presentation, Yael :D
You exuded confidence and determination :)

Thank you for your great service and I hope to keep seeing much more inovation and features on esnips!

Thankfully,

Edward (Eddy)

[YaelElish]

Thanks Eddy, Winston, that's very encouraging. It's great to have people like you guys on board. Lots of great things in the works. November will be a very active month on eSnips, stay tuned and please do let me know what your thoughts are!

[SippinWhisky]

Is there a video of the presentation online somewhere? If so, I'd love to cover it in my blog at http://sippinwhisky.wordpress.com.

Oops..just saw the link. Superb. It's on my blog tomorrow.