If you like metrics and graphs, you'd love this one. It's one of the metrics we use to measure how well we are doing here at eSnips in maintaining the interest of people who sign up to the site.
What is measured here is the month by month improvement in what is referred to in the industry 'Long Term Retention'. Long term retention tracks how many of the people that signed up to a particular service during a particular month continue to visit it regularly and actively use it several months later. The 'Industry' number tends to be all over the place depending on how it's measured.
Here is the data for eSnips. What's interesting to see here is the very significant improvement in retention that takes place with time. Every one of these lines represents a group of users that registered during a particular month. The first line on the left is the group of people that signed up with eSnips during October. Every point on this line represents the percent of those who remained active a month later, two months later, three months later….up to six months later. The next line to the right of it represents users that signed up during November and so on. What is very evident from this graph is that every month the site becomes more attractive, and every month the % of retention increases drastically. Improving retention is a difficult thing to do, even by single percentage points. We are delighted to have managed to improve by several tens of percentages. This increase in retention is It's clearly linked to new functionality that is added to eSnips every month, making it more appealing for people to return.
Kudos to our team, and thanks eSnippers for your support, contribution, use and appreciation of the feature set!
