Techno-fille

NEW: You can now create slideshows on eSnips

Hagit, our VP of marketing created a great slide show of the Social DNA launch event.  The slide show is a new feature we just launched on eSnips. The background song was performed by Genise at the launch event. She just has an amazing voice. You could listen to her for hours.   For more from Genise go here.

The slide show is on the eSnippers' den blog, but it's so beautiful, i wanted to have it here too. 

eSnips Karaoker at the Spotlight of Social DNA launch party last night

We've done many version launches by now, but this was the first time we did an event to toast a launch. There's simply a lot of excitement around it.  We had around 120 guests, journalists, friends, colleagues and key figures from the Israeli high tech industry.   The venue was amazing.  It's called LalaLand it's right on the beach of Tel Aviv.

Rather than us telling everybody at the event what eSnips and Social DNA mean for our users, we thought it would be better to invite an eSnipper to tell in their own words, who they are, how they discovered eSnips, what they do on the site, the people they met, and their thoughts and experience with the newly launched Social DNA. We approached a few of the singers from the Karaoke Community and Genise Gee from Scotland agreed with delight.  She was definitely the highlight of the party.

Here's the audience enthralled by Genise performing Tracey Ullman's 'They don't know':

   

Genise simply wowed everybody from the production team who's heard it all before, to the last guest in the event. She sang 2 Abba songs that we requested of her and one of her own favorites. And then out of the crowed came Catalin, an eSnips karaoker that knows Genise from eSnips, who we discovered lives in Tel Aviv. At first he was really shy but eventually got on stage and sang a duet with Genise.

We'll upload more photos and a video from the event will be on eSnips soon.

Social DNA reviews in top web 2.0 blogs

Great review of Social DNA by Kristen Nicole today on Mashable. Kristen clearly spent time playing with the product and the post makes it obvious how well they know their space.

Marshall Kirkpatrick convered Social DNA and eSnips on Readwriteweb and took a different very  interesting, angle:  Social DNA high monetization potential.

WebWare's Josh Lowensohn of CNET Webware also wrote a great post on Social DNA.  Josh was well on the point that quizzes in not something new, but the integration of the platform within your social life on a site, provides for a different user experience.

Mark Hendrickson of Techcrunch wrote a pretty short post about Social DNA too, but thought of it as dating service attempt and as addition to an already non-clear, or not differentiated enough eSnips offering. Would have loved to see a more in depth review though, even if it's not a positive one...

I just came across this great review by Graeme Thickins on Tech Surf Blog.  This is how it starts:

"You knew it had to be coming: a way to map your online social self. My god, how did we get along without this till now? Thank you, eSnips (I think)."

Great feedback. We're excited!

eSnips Social DNA; Discovering likeminded people version 2.0, launching tomorrow.

Things are so busy around here that we are hardly finding the time to update our blogs.

Much of the activity over the past few months has been around the development of a new social platform within eSnips that we are all TOTALLY excited about.  It’s called social DNA, it will be launched within the next 24 hours.

So what is Social DNA? It's a new social platform within eSnips that let’s people discover others that are like them. 

And what’s the big deal? Well today you can discover likeminded others based on a handful of common tags, or friends.  Social DNA takes this concept to another dimension, buy showing you matching individuals  based on hundreds or thousands of common parameters we call 'digital genes'. 

It's done through quizzes (open questions and multiple choice) in various aspects of life, or very specific hobbies. You start seeing matching people right from the first answer.

Official launch is tomorrow, November the 14th. Direct access will be provided from the eSnips home page. 

We have a launch event tonight  and are delighted to have two very special eSnippers in the spotlight. 

Interview on Blog Talk Radio

I was interviewed by Mike McGrath. It was a 30 minute chat on diverse topics; from Web 2.0 growth drivers, to eSnips to our newly launched Social DNA. Mike's a great interviewer. He spends a lot of time looking at and playing with new services in the social networking and media space, He knows the space and has a great sense of humor.